What Will Most Likely Be The Key Ranking Factors For Websites On Google As We Head Into 2018 And Beyond?

For white hat ranking, the foundation of any ranking process is the proper ad intricate understanding of ranking factors. This is especially the case when the main search engine of interest is Google. Understanding the ranking factors that Google uses enables webmasters to venture into their ranking endeavours with a clear focus. 

However, Google is not in a habit of declaring all the ranking factors that their algorithm employs. Much of the information pertaining to the ranking factors is usually deduced from webmasters research. A lot of modern Search companies like Brand That Name UK have teams devoted to testing each of Google’s new algo updates. Nonetheless, we will explore the key ranking factors that we expect to remain key for Google in determining the rank of websites in 2018.

1. Content

Currently content is king. Every aspect of a webpage should be geared towards providing valuable information. Hence the quality of content will be a very key ranking factor in 2018. You can expect well researched content with in-depth insight to perform better than fluffs that are duplicates of widely available content.

2. Backlinks

Backlinks have formed the foundation of Google’s ranking technology. It is the use of backlinks by Google as a measure of trust and value of a webpage that revolutionised how search engines worked all those years ago. Hence, you can expect that backlinks will influence how well as webpage will rank. But it is important to note that as well move forward, it is the quality of backlinks that will count and not just merely the quantities of backlinks. 

3. Keywords

Keywords still plays a major role as a ranking factor. However, unlike years past, it is not the keyword density that is of utmost importance, but the strategic use of keywords. For instance, the use of keywords in the first 100 words or in the last paragraph as well as using long tail keywords will influence ranking in 2018. Importantly, webmasters should master the use of the LSI words to diversify keywords variety.

4. On-Page Optimisation

Google has tended to punish website with poor usability and a low regard towards its traffic. This is expected to be reinforced moving into the future. In this regard, you can expect on-page optimisation to be a key ranking factor in 2018. You can expect Google to place more emphasis on the internal linkage, URL structure, titles, content, description, and perhaps importantly, page speed and trust.

5. Length Of Content

In recent years, the length of content has influenced the performance of a web page in terms of page rank. Typically, longer content that delves into the subject matter in details tends to fair better in ranking on Google. For instance, the average word count for the vast majority of articles ranked among the top ten tends to be well into the thousands. This trend of higher word count articles ranking high is expected to continue or even emphasised moving forward.

While there are many other ranking factors in current use that will be in use in the future, it is expected that the above sample will endure for quite some time into the future.

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